Seattle catering services Business Marketing Ideas by padrinos pizza and pasta
Before you start to write a marketing plan for your catering business you should do some research in the market to find out what your potential competitors are offering. You also need to know exactly what prospective clients are looking for.
The following article sets out some ideas to consider as you proceed to put together your catering business marketing strategy.
What are you Selling?
Before you can start your marketing plan you must first be able to clearly define exactly what products and services you are selling. Seattle catering service Before you can plan your menus and services you need to understand what the people in your target market want.
There are many different catering niche markets such as wedding receptions, seated dinner events, corporate functions, barbecues, boxed lunches and picnics to name a few.
When choosing the kind of food that you would like your catering service to specialize in you should try to choose an area that is currently being under served. Or you could specialize in area that is so popular that there is plenty of space in the market for a new player. If you do your research and talk to enough people you will be able to reveal what these areas are.
Branding Ideas
A brand is not only about your companies visual representation in the market. Sure you need a great catering business name and logo design but there is much more to a brand than that. Your brand is all about your reputation in the market, the promises that you make to clients and the standards that they expect. If customer perceptions of your brand are positive then it will make your marketing efforts much easier.
Set high standards for your business and go out to satisfy clients with great service wherever possible. Always try to over-deliver with your service and you will find that you have grown a strong brand in no time.
Pricing and Packaging Catering Services
The next step in the process of designing your marketing plan is to package your products or services into marketable units with pricing that is attractive and profitable.
Create some promotional materials for your catering business. Every time you cater an event don’t forget to take pictures of the dishes that you have prepared. You can use them in your brochures, information packs, menus or on your website to show customers how your food is presented.
How will you Compete?
Try to go into an area that you have a competitive advantage in because you have unique skills or because you have access to unique suppliers for example. If no area jumps out here just try to think about how you can offer the same service as other caterers but in a way that makes you stand out from them. You need to develop a ‘unique selling proposition’ that sets you apart from what your competitors are offering.
Advertising and Marketing Methods
Research and implement a marketing strategy that combines traditional advertising methods, online marketing of your website, direct marketing and buying leads. You can also experiment with other forms of marketing such as ‘word of mouth’ or networking.
Test every method and track them carefully wherever possible to discover which methods justify the costs and time involved.
Visit at :- http://www.padrinospizzaandpasta.com/seattle-catering.html
About the Author
Pizza Takeout and Delivery
If you prefer to indulge in steaming hot pizza and freshly made dinner specialities in the comfort of your home, we offer convenient takeout and delivery services. Call us after a hard day at the office, and we will bring piping hot pizza, pasta, fresh salads, or sandwiches right to your front door. Or, you can call from work and pick up your order from our pizza restaurant on your way home.
http://www.padrinospizzaandpasta.com/seattle.html
|
|
Cuisinart 5-1/2-Quart 12-Speed Stand Mixer $640.00 This heavy-duty Cuisinart 5 1/2-Quart Stand Mixer has the power, capacity and precision to conquer any job your recipes require. Super strength 800-watt motor and large stainless-steel bowl tackles food preparation with professional ease. With 12 speeds and 3 accessories you can easily mix and whip up dinner for a hungry crowd or even knead up to 12 cups of flour for bread dough. The auto shutoff … |
|
|
Mae Ploy Thai Green Curry Paste – 14 oz jar $1.85 Used to make various curry soups and stir fry dishes. Mae Ploy Brand is recognized in Thailand as a high quality export product with rich taste and authentic flavor. Packed in convenient plastic tub with tighly sealed lid. All natural…. |
|
|
bionaturae Organic Whole Wheat Spaghetti, 16-Ounce Bags (Pack of 6) $17.86 Save On Bionaturae 6x16oz Organic Spaghetti Whole Wheat Pasta. Durum Wheat Is Grown In Italy On Small Family-Owned Farms That Have Been Using Traditional Agricultural Methods For Centuries. All Ingredients Are Certified Organic And Are Grown And Processed Without The Use Of Synthetic Pesticides Or Fertilizers. Kosher (Note: This Product Description Is Informational Only. Always Check The Actua… |
|
|
Rustichella D’ Abruzzo Spaghetti Di Nero Black Squid Ink Pasta 17.6 Oz. $8.99 This delicious squid ink spaghetti is perfect for serving with seafood dishes, including scallops, and other shellfish. Region: Sardegna Manicaretti products let people travel into Italian culture and history by enjoying traditional artisan foods…. |
|
|
KitchenAid Recipe Collection $19.55 The KitchenAid Recipe Collection presents more than 400 recipes from one of the most trusted names in cooking. This all-encompassing cookbook opens a world of culinary possibilities. In addition to hundreds of recipes, it contains an extensive glossary of cooking terms that will help budding chefs master or refine basic cooking skills, such as blanching, deglazing, and scalding. Every tool you’ll … |
|
|
3 in 1 Vegetarian Cookbook (Favorite Brand Name 3 Books in 1) $6.00 Vegetarian 3 Cookbooks in 1: Appetizers, Main Dishes, Quick & Easy is a collection of more than 150 recipes for party appetizers, main course casseroles, pasta dishes, ethnic specialties, quick and easy suppers, and more. The whole family will enjoy the versatile selection of vegetarian recipes compiled by the editors of Favorite Brand Name Recipes. The recipe collection is divided into these sect… |
|
|
4 Cookbooks in 1: Chicken, Hamburger, Pasta, Side Dishes (Favorite Brand Name Recipes) $9.98 4 Cookbooks in 1: Chicken, Hamburger, Pasta, Side Dishes presents more than 260 favorite recipes selected by the editors of Favorite Brand Name Recipes. The collection is spiral-bound and lies flat when open for easy use. It features handy section dividers, a recipe index for at-a-glance convenience, and a metric conversion chart. The Chicken section is divided into Comforting Casseroles, Sandwich… |
